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Directory  - Article Details

Apple Acquired Topsy

Date Added: December 03, 2013 05:24:43 AM
Author: webpromotiondirectory
Category: Entertainment And Fun
Apple have acquired Topsy and it is said that the price is more than 200 Million dollar. Topsy have analytic capability which it collects from twitter. This data can then be used to display advertising and get an idea what people are tweeting about and what is trending. This data mining can later be helpful in building new future products. Although it is not still clear that what would Apple use this information for but it is beleived that this information may probably be used Siri, Advertisement effectiveness and iTunes media store.

Topsy is a relatively new startup but have been able to attract million of dollars in investment which have enabled it to invest further in its technologies giving it more edge and now it have been acquired by Apple.